From Data to Talent: How Hodgson Russ Leverages Pirical’s Intelligence Dashboard for Recruitment Strategy

Aidan Scanlon • 3 September 2026
Amanda Townley - Director of Attorney Recruitment and Integration, Hodgson Russ

We spoke to Amanda Townley, Director of Attorney Recruitment & Integration at Hodgson Russ, about how her team uses Pirical's market intelligence to shape a more strategic approach to lateral hiring.

Hodgson Russ is an AM Law 200 firm with over 230 attorneys, and 250+ business professionals, along the East Coast – with offices spanning from Toronto, Canada to Palm Beach, Florida. The firm's key practice areas include: Corporate and Securities, Real Estate, Finance, Environment & Energy, Intellectual Property, Federal/International Tax, Trusts & Estates, and State & Local Tax.

3 Ways Pirical Supports Hodgson Russ' Recruitment Initiatives

Black network node with green magnifying glass and sparkles, suggesting search or analysis

AM Law 200 visibility

Utilizing Pirical's Intelligence dashboard to track market trends across relevant firms, geographies, and talent pools.

Calendar icon with a green clock.

Targeted candidate searches

Identifying high-potential candidates for open attorney roles and proactively recruiting talent in areas with strategic service offering gaps.

Green group icon with three people and sparkle symbols

Data for the "pitch"

Benchmarking Hodgson Russ’ market data against competitors to strengthen recruiting conversations and better position the firm to prospective candidates.

The Approach

Turning Data Into Recruitment Strategy And Tracking Market Trends

At Hodgson Russ, hiring decisions are powered by strategy and market intelligence, which is why the firm relies on Pirical to understand the legal talent landscape to build its bench. Pirical provides data that helps shape where, when, and who the firm recruits, aligning talent acquisition with the firm's growth strategy.


Pirical's view into how attorney talent is shifting in real-time across firms, practices, and geographies allows Hodgson Russ to conduct targeted searches grounded in real market signals and engage attorneys who fit both the firm's current needs and its longer-term priorities. It also helps the firm prepare for change, including anticipated retirements and succession, well before those changes create a gap.

Amanda Townley - Director of Attorney Recruitment and Integration, Hodgson Russ

"Pirical gives us a clear, data-driven view of the competitive legal landscape, and that view shapes how we hire.


It helps us anticipate where the market is moving, understand what sets Hodgson Russ apart, and attract exceptional talent in the markets we want to grow."


Amanda Townley

Director of Attorney Recruitment and Integration, Hodgson Russ

The market visibility available through Pirical's Intelligence dashboard is a key tool in the firm's talent strategy, providing Hodgson Russ with actionable data and insights into AM Law 200 talent activity, which frame its recruitment approach.


These insights outline where competition for talent is growing, identify talent opportunities, and highlight the firm's own strengths and differentiators. From attorney talent sourcing through onboarding and integration, this market intelligence informs each decision, so the firm pursues the right talent in the right markets with a clear rationale behind every move.


The result is a recruitment approach that is proactive, market-specific, and closely aligned with the firm's growth direction.


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