The business intelligence platform behind
data-driven law firms
With Pirical, your teams spot opportunities others miss
Hire the right talent with Pirical's comprehensive database of 700,000+ attorneys.
Access all the candidate info you need in one place, tap into a network of hidden referrals, and build a data-driven sourcing strategy.
Save $350,000 a year on hiring costs & 20 days a year on data collection
Unlock essential legal market data for strategic planning, industry trend discovery and competitor strategy analysis.
Save $30,000 a year on consultancy fees & 30 days a year on data collection
Business Development
Identify lateral candidates with key client relationships and map competitor team structures using Pirical's AI-powered client work tracking.
An AM Law 50 firm reported 22 days of savings, compared to manually looking through client records
Receive exclusive tailored insights into critical challenges facing law firms. Learn what the top firms are doing that others can learn from.
A Top 100 firm identified a $20m billable hours gap vs peer firms with evidence-based insights to close it
Access up-to-date benchmarks for 100s of financial and talent metrics sourced directly from peer firms’ systems.
Save up to $20,000 a year on industry surveys & 50 days a year on manual work
Trusted by and developed with leading law firms of all sizes
75% AM Law 20 firms 🇺🇸
Firms with <200 attorneys
76% UK top 50 firms 🇬🇧
Original legal market insights
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FAQs
For any additional questions, send us an email:
info@pirical.com
What is Pirical?
Pirical is a business intelligence platform built for law firms.
We combine public legal-market data (drawn from law firm websites, law societies, legal news, deals data, rankings and social media), with each law firm's own private people and performance data, so recruitment, strategy, business development and firm leadership teams can make decisions backed by evidence rather than guesswork.
Our customers include 75% of AM Law 20 firms and 76% of UK Top 50 firms, plus mid-market firms, boutiques and specialist legal recruiters.
What's the difference between Pirical Legal Professionals and Pirical On Demand?
Pirical has two products that work together — unifying legal data to power the business of law.
Pirical Legal Professionals (PLP) gives you the legal market: a database of 700,000+ legal professionals across 20,000+ law firms in 130+ countries, with mapped career histories, AI-extracted client work and 10 million+ verified connections. PLP is used primarily by recruitment, business development and competitive intelligence teams to source candidates and understand competitor strategy.
Pirical On Demand (POD) gives you your firm: it takes your private people data, cleans and refreshes it monthly, and lets you benchmark against anonymised peer firms. POD is used primarily by Finance, Strategy / CI and People & Operations teams to accurately benchmark against custom peer groups of law firms.
Many firms use both — PLP to understand the market, POD to understand themselves.
Where does Pirical's data come from and how is it kept accurate?
Our public data set, which powers Pirical Legal Professionals (PLP), is drawn from a wide range of public sources, including law firm websites, law societies, legal news, deals data, rankings and social media.
For our private data powered benchmarking tool, Pirical On Demand (POD), we ingest each customer firm's own people data.
Public profiles are continuously refreshed as new data is published; POD datasets are reconciled against your HRIS each month. Customers can flag corrections directly inside the platform, and our data team reviews every flag.
Which law firms use Pirical?
Pirical is used by 75% of AM Law 20 firms and 76% of UK Top 50 firms, alongside mid-market firms, boutiques, firms with fewer than 200 attorneys and specialist legal recruitment agencies.
Learn about how specific customer are using Pirical by reading our customer stories.
Is Pirical secure and GDPR compliant?
Yes. Pirical is ISO 27001 certified and Cyber Essentials Plus certified, and operates under the UK GDPR, the UK Data Protection Act 2018, the EU GDPR and equivalent data-protection regimes for the international markets we serve.
How does Pirical compare to other legal market intelligence platforms?
Three things tend to set Pirical apart in customer evaluations.
First, breadth: 700,000+ legal professionals across 20,000+ firms in 130+ countries, with deep coverage of US, UK and global markets — most competitors concentrate on a single region.
Second, depth on partners: our Client Work feature uses AI to extract the clients, industries and deals each partner has actually worked on, so lateral and BD teams can assess relationship value rather than just headcount.
Third, two products on one platform: Pirical is unusual in offering both a public legal-market database (PLP) and private firm benchmarking (POD), so a single firm can use Pirical for recruitment, strategy, BD, people analytics and benchmarking rather than buying separate tools. Pirical is independent and developed alongside our customer firms.
