Most new client relationships don't start with a cold pitch. They start with a former colleague now in-house, a shared law school connection, someone who sat across the table on a deal years ago. These relationships exist. Nobody writes them down, so by the time they'd be useful, they've usually been forgotten.

Relationships You Already Have, Made Visible

Finding a partner who overlapped with Google's GC at their old firm 

Search Google's legal team and let Connections cross-reference it against your own firm's lawyer profiles. Shared past-firm history surfaces automatically, no need to already know to look for it.

Spotting a former colleague now sitting in-house at Amazon 

Filter Amazon's in-house team for lawyers who previously worked at your firm. Alumni show up even if nobody currently at the firm remembers they ever worked together, useful for a legal team this size, since Amazon's in-house lawyers come from a wide spread of different firms.

Catching a GC hire or exit at Meta before anyone else does

Track when a target client hires a new General Counsel, since panels often get reconsidered soon after a change like this, catching it early on a client like Meta means you can position for a re-pitch before a competitor even notices the opening. 



The same tracking works in reverse: when a partner leaves a rival firm to go in-house at a client you're targeting, their old clients don't automatically follow them, so cross-referencing that partner's past client work against your own target list shows exactly which relationships are now up for grabs.