How an AM Law 100 firm leverages Pirical data for strategic research

29 August 2024
Gold

We spoke to the Research team at an AM Law 100 firm, about how they use Pirical Legal Professionals (PLP) to enhance their recruitment and competitor research strategies.

The challenge

Having access to rich enough data to support the firm's research goals

The firm places a lot of value on conducting regular research to better understand developments in the market. In order to satisfy their goals, the Research team needed access to an accurate and in-depth data source that could help them carry out competitive landscape analysis, lateral recruitment research and gather targeted competitor intelligence.


Pirical Legal Professionals (PLP) has helped bolster the team's analytical approach and started saving them hours of time.


With all the relevant data in one place and backed up by powerful search filters, the team can research which markets, industries or practices multiple firms are in with one search; "Being able to search across all the biographies for all the firms we are interested in is a huge time saver... knowing the database is fairly comprehensive allows us to quickly get results instead of having to run the same search 1 to 500 times on various law firm websites."


Using the same granular search filters, they can also compile lists of candidates that match the firm's recruitment criteria and identity existing relationships between clients and other firms when carrying out competitive intelligence research.

With Pirical data the team can:

A magnifying glass with a globe, chart line, and sparkles.

Save time understanding the competitive landscape

Researching law firms’ presence in specific markets and practices used to require individually searching each firm’s website.


PLP unlocks the ability to search across all relevant attorney profiles for the firms the team are interested in, saving significant time. Powerful search filters help them drill down into precise market research questions, results which can be gathered and saved quickly.

Laptop with a profile icon overlaid, displaying a line graph with a green checkmark.

Find the right candidates for lateral recruitment

Using the same granular search capabilities, the team can build out lists of potential candidates for the firm's lateral recruitment purposes.


They can search for attorneys by role, experience, location, rankings and more to generate candidate lists that meet the criteria. Having previously used another provider, the team understand that in order to work, "You really need a comprehensive database."

Black building with a green line graph and magnifying glass overlay, suggesting business analysis.

Get deeper competitive intelligence insights

When conducting research for a RFP, it can be difficult to find extensive results on less public-intensive practice areas.


With PLP, they can search for firms and attorneys that have previous client work experience. This helps them understand which firms have worked with a client before and which matters were worked on. The clearer picture helps the Research team better articulate any potential clients' needs when bidding for work.


Find out what PLP can do for your firm

Unlock unparalleled coverage of the legal market


Global attorney database built with the most comprehensive sources of data on the market. Designed for law firm lateral hiring teams, legal headhunters and strategy planners, our data tracks over 600,000 profiles across 130+ countries. PLP enables firms to source talent quicker, leverage their own network for referral opportunities, map out competitors’ org structures, research new markets and much more.

Book a free demo

Subscribe to the latest data insights & blog updates



Fresh, original content for Law Firms and Legal Recruiters interested in data, diversity & inclusion, legal market insights, recruitment, and legal practice management.

Get updates via email
Bar graph showing partner headcount growth by city. Green bars indicate growth.
by Lakshana Susinthiran • 2 minute read 5 December 2025
There's been a clear burst of investment in the North West legal market over the last few years.
Bar graph: Sensitivity quartile.  High sensitivity: small percentage; Low sensitivity: large percentage.
28 November 2025
Pirical has been working with customers to diagnose their current state of productivity and to test ideas about what really drives productivity across the market.
Map showing Ashurst partner headcount change by merging with Perkins Coie, with locations in the USA and England.
by Lakshana Susinthiran & Emily Turner • 2 Minute Read 17 November 2025
By Merging With Perkins Coie, Ashurst Will Bolster Their Presence Across the United States
Map showing partner headcount change by merging with Cadwalader. Locations include US and UK. Green dots indicate increases
by Aidan Scanlon • 2 minute read 7 November 2025
By Merging With Cadwalader, Alston & Bird Would Bolster Their Presence in New York City and Grow in London & Charlotte
Table showing the largest team moves to and from Big Law firms in 2025 so far.
by Aidan Scanlon • 1 minute read 31 October 2025
Using publicly-available data tracked by Pirical, here are the biggest Big Law team hires of 2025 so far.
Map: Kirkland & Ellis partner promotions by office. United States and United Kingdom. Green circles show promotions.
by Aidan Scanlon & Emily Turner • 2 minute read 20 October 2025
Despite Kirkland & Ellis making the decision not to publicly announce its newly promoted Partners, we can reveal the details of the 2025 promotion class.
More posts