Unlocking AI-Powered Client Intelligence: How Law Firms Use Lawyer-Client Data to Drive Growth

Lakshana Susinthiran • 2 minute read • 25 June 2025

When assessing a potential lateral hire, recruitment teams are keen to know as much information as possible on each candidate's client history. Knowing an Attorney's key clients and the type of work they take on is invaluable data to factor into a hiring decision.


While Pirical Legal Professionals (PLP) has always held client information on individual Attorneys, the data has proved difficult to collate and structure, meaning users had to do extra digging to understand a lawyer's clientele.


So, following some very targeted feedback from many of our clients, we're delighted to release our new AI-powered Client Work tab!

Here's What's New

1.  More structured data

Users needed a simple and clear overview of the clients an Attorney has worked with — no more piercing things together from scattered mentions.

2. The strength of the client relationship

Has the Attorney worked on several matters for the client or was it a one-off deal? Users needed to understand how deep the working relationship is.

Client work - before
Client work - after
i
Built with AI: the new Client Work data is automatically extracted from a variety of different sources and structured using AI.

What Are The Results?

You can now easily view:


  • Which clients an attorney has worked with
  • The industries where they have the most experience
  • The depth of their client relationships (based on deal frequency, client type, and their level of involvement)

1. Find the Right Lateral with Shared Clients

A recruiting team was looking for a new Partner to help better serve a key financial services client. They wanted the Partner to have already worked with that client.


With Partner targeting based on a specific client, they filtered potential candidates by prior work with the key institutional client.

2. Map How Competitor Teams Are Structured Around Key Clients


Business Development teams want an winning edge when preparing for pitches. Success often comes down to knowing who you're up against and clearly stating how your firm stands apart.


Example: A team in a leading international law firm used the Client Filter to map out which competitor firms had existing connections to the client. By filtering for the target client, they quickly generated a list of attorneys across different teams who mentioned that client in their work history or public records.


Client Work on PLP helps teams to:

  • Identify which competitor firms already have relationships with the client
  • Understand how those relationships are structured across practice areas
  • Spot gaps or opportunities to differentiate your own offering.

3. Industry-Focused Recruitment


When evaluating attorney candidates or planning a sector-specific growth strategy, firms need more than just claims of industry experience, they need data they can trust.


Client Work on PLP helps teams to:

  • Break down an attorney's client work by industry
  • See industry exposure as a percentage of total transactions
  • Compare candidates more objectively when industry alignment is critical


Why does this matter?

One candidate might list Healthcare on their profile, another might have 60% of their recent transactions in Healthcare, backed by actual client data.


Client Work turns that difference into a clear, competitive insight.

NEW QUOTE NEEDED

"There's huge value in leveraging AI to get better insights out of data, that you otherwise would not be able to get with a person looking through the records one by one."


Omkar Joshi

Director Global Business Development & Strategy, Skadden


Find Out What Pirical Can Do For Your Firm

Essential Data for Lateral Recruitment and Strategic Growth


Global attorney database built with the most comprehensive sources of data on the market. Designed for law firm lateral hiring teams, legal headhunters and strategy planners, our data tracks over 660,000 profiles across 130+ countries. PLP enables firms to source talent quicker, leverage their own network for referral opportunities, map out competitors’ org structures, research new markets and much more.

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